Tim's Coffee Shop Research Paper Example | Topics and Well Written Essays - 2000 words

Tim's Coffee Shop - Research Paper Example This write up is an analytical paper focusing on the Tim’s Coffee Shoppe, a small sole proprietor business with 10 employees who are currently working and serving the customers visiting their coffee shop. Since the business is situated at a prime location and as a result the customer footfall quite high. Moreover, the service hours offered by the shop acts as a competitive advantage for the firm.   However, there are certain areas where the company needs to improve. For instance, the vision statement can be modified and the company can clearly define its long term and short term goals. The vision statement of the company can be to provide the perfect cup of coffee in the perfect ambiance. This would mean that the shop will provide good quality coffee. The store will provide a good strategic location and the ambiance of the store will provide the customers with the ability to socialize or relax and pampered by the excellent customer service. To meet this vision the company ne eds to improve its present state of performance, improvise the quality of coffee and customer service, maintain the store ambiance and provide additional value to the customers. Scholars such as Drucker, emphasizes that management denotes both â€Å"a function† and â€Å"the people† who discharge it. The importance of management in an origination cannot be denied; thus, organizations have dedicated departments for managing the workforce. Tim’s Coffee Shoppe is a small sole proprietor business with 10 employees who are currently working and serving the customers visiting their coffee shop. Since the business is situated at a prime location and as a result the customer footfall quite high. Moreover, the service hours offered by the shop acts as a competitive advantage for the firm. However, there are certain areas where the company needs to improve. For instance, the vision statement can be modified and the company can clearly define its long term and short term g oals. Action Items The vision statement of the company can be to provide the perfect cup of coffee in the perfect ambience. This would mean that the shop will provide good quality coffee. The store will provide a good strategic location and the ambience of the store will provide the customers with the ability to socialize or relax and pampered by the excellent customer service. To meet this vision the company needs to improve its present state of performance, improvise the quality of coffee and customer service, maintain the store ambience and provide additional value to the customers. Short Term Goals 1. The first goal of the company in the next year should be to increase the market share by attracting new customers which will in turn help to generate higher revenue. 2. The companies in the industry constantly strive for innovating new products based on customer demands in order to attract consumers and differentiate them from the competitors. With increasing health consciousness a mong customers, the companies are introducing healthy alternatives. Differentiation gives the companies a competitive advantage. 3. According to the survey records of the customers, majority of them mentioned that the customer service was poor. So it would be important for the company to improve customer service in order to attract new customers and retain existing customers. Long Term Goals 1. The quality of coffee is crucial for any coffee shop to become successful. But through the customer surveys it was found that the quality of coffee was average. So the company should focus on improving the quality of coffee and offer more competitive products. 2. The employees’ opinions reflected that they were satisfied with their jobs but were suffering from low morale. Some of them were planning to leave the company and join the competitors. So in the next 3 years, the company needs to develop a strong retention plan and provide customers with career growth opportunities. Federal an d State compliance Issues Some of the Federal and State compliance Issues that the company might face are as follows:- Multiplicity Issues. Code issues (Community Development Law Center and Fair Housing Council of Oregon, 2009). Now in order

Film Marketing Marketing Campaign on the film 300 (2006) written and Essay

Film Marketing Marketing Campaign on the film 300 (2006) written and directed by Zack Snyder - Essay Example The story narrates how Spartan King Leonidas and 300 Spartans fight to the last man against Persian King Xerxes and his army of over one million soldiers, while in Sparta, Queen Gorgo attempts to rally support for her husband. A voice-over narrative by the Spartan soldier Dilios frames the story. Various fantastical creatures display in the electronic three D motion picture waves that attracted the spectators worldwide. The story traces back the historic element when in 480 BC, King Leonidas of Sparta gathers three hundred of his best men to fight the upcoming Persian invasion almost in a suicide mission. Their allies plan to stop King Xerxes' invasion of Greece at the narrow cliffs of the "Hot Gates" Thermopylae. The terrain prevents the Greeks from being overwhelmed by Xerxes' superior numbers. Ephialtes, a deformed Spartan, begs Leonidas to let him fight but is rejected due to his hunchbacked form before the battle starts, which prevents him from lifting his shield high enough for the phalanx. The Spartans and their allies successfully hold off the Persians for two days and nights. During a break in the fighting, Xerxes meets with Leonidas and offers wealth and power in exchange for his surrender. Leonidas declines and battle continues. In his depression, Ephialtes betrays the Greeks by telling the Persians about the existence of a small pass that allows Xerxes to attack them from behind. Learning of the Persian maneuvers, the Greeks realize their position is indefensible, but the Spartans and a few others refuse to retreat. On the third day Xerxes has the Spartans surrounded their remaining allies Thespians already dead. He gives Leonidas one final chance to surrender and kneel to him. After some hesitation, Leonidas finally complies and throws down his arms. This, however, turns out to be a ruse and Leonidas throws his spear at Xerxes, intending to kill. However, he only wounds his face. They killed Spartans to the last man by arrows. The story then shifts about a year later and ends as now-Captain Dilios relates the heroic sacrifice of Leonidas and his Spartan comrades to his troops before the Battle of Plataea. Miller, in the letters page of the original series, admits the inaccuracy, and angrily defends it. He insists that the Spartans were not scholars themselves, and that the offending passage was intended to portray the Spartans as hypocrites. The Spartans, he argued, so maligned the Athenians that any Athenian action was worthy of scorn. Miller states that their hypocrisy is a character flaw, but not unrealistic. 1. Marketing Strategy: Information of the postproduction scripts should be released through press meet and literature reviews. Journalist and magazine houses must have request letters to extend their helping hand on the promotion PRODUCTION PROFILE: A JOINT VENTURE OF SEVERAL TALENTS IN THE HUE OF ART AND SCIENTIF CRAFT Nunnari and Mark Canton jointly produced this film 300, and Michael B. Gordon wrote the

Arc Welding Concept and Process

Arc Welding Concept and Process Arc welding is a process of the fusion welding processes which contains:- 1 Arc welding processes (non consumable electrodes) Gas tungsten arc welding Plasma arc welding Atomic hydrogen welding 2 Arc welding processes (consumable electrodes) Shielded metal arc welding Submerged arc welding Gas metal arc welding Flux cored arc welding Electro gas welding Electro slag welding 3 Electron beam welding 4 Laser beam welding The main concept of fusion welding is the partial melting and fusion of the joint between two members and a filler metals may be used. In the arc welding process, the heat required is obtained from electrical energy. An arc is produced between the tip of the electrode and work piece to be welded, by using an AC or a DC power supply. Shield metal arc welding (SMAW) is one of the oldest, simplest, and most versatile joining processes. About 50% of all industrial and maintenance welding currently is performed by this process. The electric arc is generated by touching the tip of a coated electrode against the work piece and withdrawing it quickly to a distance sufficient to maintain the arc. The heat generated melts a portion of the electrode tip, its coating and the base metal in the immediate arc area and this mixture forms the weld when it solidifies. Classification Of Arc Welding The arc welding classified into many types used in the industrial field each one have advantages and defects different from the other type, So that the user select the required type according to the requirements and the economy aspects. In the below figure we show for the classification of arc welding which appear in the industrial (3.1) Chart key SMAW: shield metal arc welding SAW: submerged arc welding TIG: tungsten inert gas arc welding MIG: metal inert gas welding PAW: plasma arc welding ESW: electro slag welding The above chart list for the types of the arc welding which used in the industrial fields. Advantages of arc welding There are some characteristic for the arc welding rather than the another methods to joining metals which it represent the advantages of the arc welding listed as below Strong and tight joining Cost effectiveness ( arc welding have low capital and running costs) Simplicity of welded structure design Figure 3.2: arc welding usage in the industry (http://64.78.42.182/sweethaven/BldgConst/Welding/lessonmain.asp?lesNum=4modNum=1) Principals And Definition Shield metal arc welding (SMAW) consider as process in which coalescence of metal produced by the heat which generated from the electric arc that it maintained between the tip of the consumable electrode and the base metal in the welding region. The next figures show the circuit used in the shield metal arc welding Power Supply The shield arc welding power source provides constant current (cc) it may be alternative current (Ac) or direct current (DC) depending on the electrode being used, but the best welding usually used the direct current (DC) as power supply for the circuit. The amount of power required to welding process calculated from the relation (P= IV) Where I represent the current V represent the voltages In the selection process for the power supply we notice that the voltage equal to constant value so that the current is the main parameters in the selection process which discussed in the next section Current Setting The amount of current needed to melt the work piece and the electrode tip depends on several factors as Type and position of the joint Work piece type and its thickness Electrode type and its diameter In facts most of welder select the current depending on the diameter of the used electrode which it measured from the inner section without the coated diameter as showing in the below figure: A basic guide of arc welding electrodes by Bruce Bauerlein http://www.metalwebnews.com/howto/weldrod.html http://www.weldershop.info/282/types-of-welding-electrodes/ Electrode The electrode used in (SMAW) process consist from metal rod coated in metal mixture called flux which gives off gases as it decomposes to prevent weld contamination , introduces deoxidizer to purify the weld , causes weld- protection slag and provides alloying elements to improve the weld quality. there are three types from the electrode used in (SMAW) process which discussed below. Fast fill electrode: this type from electrode designed to melt quickly so that the welding speed be maximized. This type used when we weld in the normal case in vertical welding so we can weld with high speed so we use this electrode type. Fast freeze electrode: this type from electrode designed to solidify quickly making welding in a variety of positions possible by preventing the weld pool from shifting. Intermediates electrodes : the commonly used type and it intermediate in two case melting and in freezing but if we weld with high speed with using this type we get poor quality so that this type is not suitable in case of high speed. The American welding society established system that used to assign electrodes by using four or five digital number. Covered electrodes made of mild steel or low alloy steel carry the symbol of (E) followed by their number. the first two . The first two or three digits of the number specify the tensile strength of the weld metal, in thousand pounds per square inch . The penultimate digit generally identifies the welding positions permissible with the electrode, typically using the values 1 (normally fast-freeze electrodes, implying all position welding) and 2 (normally fast-fill electrodes, implying horizontal welding only). The welding current and type of electrode covering are specified by the last two digits together. Example for electrode serial number E7018 E indicates electrode 70 indicates 70,000 psi tensile strength 1 indicates use for welding in all positions 8 indicates low hydrogen 2. Cables: there are two cables work cable which connected the base metal and the electrode cable which connected to the electrode one of them represent positive and the other represent the negative side this according to the polarity of the welding process Welding Trouble Shooting This section discuss to the trouble shooting may faced it during the welding speed as 1-Porosity: small cavities or holes resulting from gas pockets in weld metal. www.miller.com.pdf The porosity in welding it may be caused by the dirty on work piece and the corrective action to face it by Remove all grease, oil, moisture, rust, paint, coatings, slag, and dirt from work surface before welding. Excessive Spatter: scattering of molten metal particles that cool to solid form near weld bead as shown in the below figure. www.miller.com.pdf The main causes to excessive spatter is the current too high for electrode and it avoid by decrease current or select larger electrode. 3- Distortion: contraction of weld metal during welding that forces base metal to move. www.miller.com.pdf Distortion in the welding appear as result to excessive heat input. And there is many ways to solve this problem as Use restraint (clamp) to hold base metal in position Make tack welds along joint before starting welding operation. Select lower amperage for electrode. Increase travel speed Lack of Penetration: shallow fusion between weld metal and base metal. www.miller.com.pdf The lack of penetration appears as result for many causes as showing below: Possible causes Corrective action Improper joint preparation Material too thick. Joint preparation and design must provide access to bottom of groove. Improper weld technique. 1-Keep arc on leading edge of weld puddle. 2-Reduce travel speed. Insufficient heat input. Increase amperage. Select larger electrode and increase amperage Advantages Of Shield Metal Arc Welding The shield arc welding have main further that represent the advantages as below Strong and tight joining rather than the other methods Cost effectiveness (have low capital and running cost) The arc welding Simplicity of welded structures design May be mechanized and automated or manual in some duty Disadvantages Of Arc Welding The using of the shield metal arc welding lead to some defects as Internal stresses, distortion and change for the microstructure in the weld region Have harmful effects as radiation and fumes Application Of The Shield Arc Welding The arc welding it can be used in many applications as: Buildings and bridges structures Automotive, ship and aircraft constructions Pipe lines Tanks and vessels (2.2) Polarity: To introduce what the polarity means and the different type of the polarity, first of all the project will show what is the difference between AC and DC? AC And DC Current What Is The AC Current? It means alternating current. In this current the electric charge flow periodically reverses direction. The electric charge in this case will move for instance backward then it will reverse the direction again to move forward, then backward then forward over and over again. The waveform for alternating current is a sine wave. But sometimes in certain applications the waveform differs like square wave or triangular wave. Dc Current What Is The DC Current? It means direct current because the electric charge in direct current moves in a constant direction, and that is the difference between DC and AC. The DC could be produced by such sources like thermocouples, batteries and solar cells. We can use a rectifier which is a current-switching arrangement to obtain direct current from an alternating current. The concept of rectifier is containing electromechanical elements or electronic elements which allow current to flow only in one direction. AC And DC Welding Machines: The welder or welding machine is the power source that we used in arc welding. There are three basic types of weldingmachines used now which are rectifiers, motor- generators and transformers Motor generator welding machines (direct current welding machines): The motor generator could be powered by diesel, electrical or gasoline motor. We can use the gasoline and diesel motors in places where the electricity is not available or hard to reach it like deserts. With these machines we could generate either direct or alternating current. There are new and old machine types of these machines, the older type require reversing the cable connections in order to change the polarity. But in the new machines you can change the polarity from welding in the direct current mode to alternating current mode by turning a switch. Theadvantages of a (dc) welding generator: The main advantage of a direct-current (dc) welding generator is that you can weld with either reverse or straight polarity. Almost we can weld all ferrous and non-ferrous metals. We can use DC in practically all welding operations so we can consider that DC is most universal in application. The output of generators like rectifier and transformer a sets is not affected by normal variations in power line voltage. Diesel driven generators form self-contained units. Disadvantages of a (dc) welding generator: The initial cost is high The machine operation is noisy The maintenance cost is high AC transformers welding machines: The static-transformer type is the arc welding machines that we used in alternating current. As shown in the figure 2.18 The advantages of these types ofmachines are lightest, smallest and least expensive welders made. We can use 200, 300, and 400 ampere ratings for manual operation in industrialapplications. But in light industrial, job/shop and garage welding we could use machines with a 150-ampere rating. These types of transforms equipped with arc- stabilizing capacitors. The advantage of a (AC) transformer welding machine: The main advantage of (AC) transformer welding machine is the freedom from arc blow. The arc blow causes the arc to wander while you are using large coated electrodes or welding in corners on heavy metal. The arc blow often occurs when welding with direct current machines. Polarity What is the polarity? Polarity is the direction of the current flow in a circuit. There are two types of polarity reverse polarity and straight polarity. In the straight polarity the work piece is positive and the electrode is negative. The electrons move from the electrode to the work piece. In the reverse polarity the work- piece negative and the electrode is positive. The electrons move from the work piece to the electrode ac and dc current was briefly covered. The effect of polarity: The polarity affects the amount of heat which is going to the base metal. You can direct the amount of heat to where it is needed as per the application you working in by changing the polarity. If you want to direct the majority of heat toward the work piece, you must use straight polarity. That type of polarity being used in some welding situations when it is desirable to have more heat on the work piece because of its size to melt the base metal than the electrode. We can use straight polarity for all mild-steel, bare, or lightly coated electrodes. If you want to concentrate the heat on the electrode, you can use reverse polarity because in this type less heat is concentrated at the work piece which allow filler metal to cool faster, giving it greater holding power because of this reverse polarity is being used when you are making vertical and overhead welds. Reverse polarity could be used in the welding of nonferrous metals such as bronze, aluminum and nickel. Heat Affected Zone Heat affected zone definition. The heat affected zone (HAZ) represented by the area of base material subjected to the high heat in order to achieve the welding process. The area which subjected to change in its microstructure and mechanical properties. SMAW process give a highly heat concentration in specified region called (fusion zone), produced in the region of heat affected zone. To calculated the amount of heat in the HAZ the following formula used. Q =60 VI / 1000S Where Q = heat input (kj/mm), V = voltage (V), I = current (A), and S= welding speed (mm/ min). (2.10) The molten occur in the fusion region not in the heat affected zone. So that the HAZ heated to a high enough temperature for sufficient period that grain growth occurred. Heat affected zone is that location of the base metal which in it the mechanical properties and the microstructure have been affected by the heat of welding process. The heat affected zone is subjected to a complex thermal cycle (sudden heating followed by rapid cooling) in which all temperatures from the melting range of the metal down to much lower temperatures are involved and HAZ therefore consists of a series of graded structures ringing the weld bead. HAZ usually contains a variety of microstructures different from the remaining part from the base metal. The width of HAZ varies according to the welding process and technique; in arc welds it extends only a few mm from the fusion boundary, The HAZ in most metal welding process of normal structure welded in one run with coated electrodes that to classify it to four basic region. Classification And Designation The classification of electrodes is done by one of the three following categories: 1 Strength of the deposited weld metal 2 Current (ac or dc) 3 Types of coating The identification of electrodes is by numbers and letters as shown in the next table. Typical coated electrode dimensions are in the range of 150 to 460 mm (6 to 18 in.) in length, and 1.5 to 8 mm (1/16 to 5/16) in diameter. Specifications for electrodes and filler metals (including dimensional tolerances, quality control procedures, and processes) are published by the American welding society (AWS) and the American national standards institute (ANSI). Some specifications appear in the aerospace materials specifications (AMS) by the society of automotive engineers (SAE). Electrodes are sold by weight and are available in a wide variety of sizes and specifications. Electrodes Types And Choices When the choice of a suitable electrode is needed, many considerations are taken such as Quality of weld Penetration Used current whether AC or DC Crack resistant

Comparing the Epic of Gilgamesh Flood Myth and Book of Genesis Biblical

Comparing the Gilgamesh and Genesis Floods      Ã‚  Ã‚   The rendition of the historic, worldwide Flood recorded in Genesis of the Old Testament is similar to the account recorded on Tablet 11of the Sumero-Babylonian version of the epic of Gilgamesh, discovered in the 1800’s by British archaeologists in Assyria. Let us compare the two in this essay.    Alexander Heidel in his book, The Gilgamesh Epic and Old Testament Parallels, provides a background for the survivor of the Sumero-Babylonian Flood, Utnapishtim:    Utnapishtim was the son of Ubara-Tutu, the Otiartes, or, rather, Opartes of Berossus. According to Berossus, the deluge hero was the tenth Prediluvian king in Babylonia. Also in the Sumerian inscription he is referred to as king; there he occupies also a priestly office, viz., that of the administrator of the temple provisions of a certain god. In the Gilgamesh epic, Utnapishtim is not invested with any royal power or entrusted with any priestly office; from it we learn simply that he was a citizen of Shurippak (Tablet XI:23) and a man of considerable wealth (XI:70ff). (227)    N.K. Sandars in the Introduction to his book, The Epic of Gilgamesh, sums up the involvement by the pagan gods in the Sumero-Babylonian Flood narrative:    In the Gilgamesh flood Ishtar and Enlil are as usual the advocates of destruction. Ishtar speaks, perhaps in her capacity as goddess of war, but Enlil prevails with his weapon of the storm. Only Ea, in superior wisdom, either was not present, or being present was silent, and with his usual cunning saw to it that at least one of the race of men should survive. (41)    Column 1 on Tablet 11 begins the Sumero-Babylonian Flood narrative (Gardner 226). The sage Utnap... ...nd his family to â€Å"be fruitful and multiply, and fill the earth.† God promises that â€Å"never again shall there be a flood to destroy the earth.† The offering of sacrifice, and its acceptance by God – these are repeated in both accounts of the Flood.    WORKS CITED    Gardner, John and John Maier. Gilgamesh: Translated from the Sin-leqi-unninni version. New York: Alfred A. Knopf, 1984.    Harris, Stephen L. â€Å"Gilgamesh.† The Humanist Tradition in World Literature. Ed. Stephen Harris. Columbus, OH: Charles E. Merrill Publishing Co., 1970.    Heidel, Alexander. The Gilgamesh Epic and Old Testament Parallels. Chicago: University of Chicago Press, 1949.    Ignatius Holy Bible. Revised Standard Version, Catholic Edition. San Francisco: Ignatius Press, 1966.    Sandars. N. K. The Epic of Gilgamesh. New York: Penguin Books, 1972.   

Kiswana Browne Essay

â€Å"She stared at the woman she had been and was to become.† — Kiswana Browne Mother-daughter relationships are complex and diverse. Some mothers and daughters are best friends, and others talk once a week. Some see each other weekly while others live in different cities or states. Kiswana Browne and her mother have a relationship like other mothers and daughters. She only wants the best for her daughter. They may fuss and they may argue, but they are more alike than they realize. Kiswana Browne, whose real name is Melanie, was born and raised in an affluent black suburb called Linden Hills. Like most people that graduate from high school, Kiswana went on to college to further her education. While in college, Kiswana was discovering her blackness and protesting for equality amongst black people. She changed her name and tried to wear an Afro, but her hair was so thin and fine-textured. She had to use lacquer so it would not lay flat. But before she had the chance to graduate from college, she dropped out and decided to move to Brewster Place to live with her p eople. Kiswana’s mother unexpectedly came to visit her at her new place. Kiswana is still afraid of her mother despite the fact that she has left her house and rejected her parents’ way of life. This is shown when she says, â€Å"Oh, God, it’s Mama!† She still feels the guilt that all the kids have when they do something against their parents will. Kiswana and he mother was not seeing eye-to-eye. Her mother did not want her to live in the poor community, but Kiswana has her mind set on being there with her people. She picks to live in a poor area of town, because she is trying to retaliate from the oppressions of the government and her families’ standards. In the beginning of the story, she sees her mother as distant and different. She believes that her mother is a sell out to her African heritage. Her mother assures her that she and Kiswana’s father are as concerned about the poor as much as she is. She also explains that they do not have t o live in Brewster Place to prove themselves to anyone. She cautions Kiswana that the long-awaited revolution will not materialize because society has moved to another phase. Instead, she suggests Kiswana to work within the system by becoming an assemblywoman or a civil liberties lawyer or by opening a freedom school in the neighborhood. She provides Kiswana with various ways of using her talents instead of allowing them to waste away in dead-end jobs. As Kiswana and her mother continue to argue about her new life in the poor area of town, it confirms all of Kiswana’s expectations of her mother’s disapproval. When her mother tells her she lives in a world of fantasy, Kiswana says that she is proud of her heritage and accuses her mother of being â€Å"a white man’s nigger who’s ashamed of being black†. Her mother then became angry with Kiswana and started to tell her about her family history. Yet after her mother explains her beliefs and concerns about her family, Kiswana begins to see the similarities between herself and her mother. After Mrs. Browne gave Kiswana a lesson about her family, she took off her shoe because they were hurting her feet. Bright red nail polish glared at Kiswana through the stockings. Her mother never really wore nail polish, but her husband talked her into. In the beginning of the story, Kiswana talked about how her friend was a foot man and how often she changed the color of her polish. Kiswana then thought, â€Å"I’ll be damned the young woman thought, feeling her whole face tingle. Daddy’s into feet! And she looked at the blushing woman on her couch and suddenly realized that her mother had trod through the same universe that she herself was now traveling. Kiswana was breaking no new trails and would eventually end up just two feet away on that couch. She stared at the woman she had been and was to become.† She learns that she is more like her mother than she ever imagined. Mothers and daughters go through situations similar to this a lot. The child thinks that they know everything, and things are to be done their way. They are not always right. Some individuals think that their parents are always against them and that they do not care about what they are doing in their life, but most of the time they are wrong. Some individuals also think that their parents have not gone through the things that they are going through, but some parents do. There is a saying â€Å"The apple does not fall far from the tree† and â€Å"L ike Mother, Like Daughter.† More than likely, you will act somewhat like your mother or father; you may also go through things that they went through. You never know.

Google ‘s mission statements Essay

1. How is Google’s mission statement related to its business strategy? Google is an organization that provide information to the world in which it can be accessible easily and letting people make use of the information and to make the world’s information universally accessible and useful. Google is always takes risk, because they really want to expand their market size so that it can reach the world. 2. How does Google’s information systems strategy support its business strategy? Google’s information systems strategy supports its business strategy. The implementing an innovation strategy in the firm for moderates the relationship between the market information system and organizational responsiveness. Innovation strategies value creative new ideas and promote risk taking to experiment with new ways or new approaches to various organizational activities. The sense-making process, the firm with an innovative strategy may construct  more novel or creative responses to the generated and shared information than the firm without an innovative strategy and firms without pursuing an innovative strategy, firms pursuing an innovative strategy are more willing to allocate resources to activities that respond to potential market opportunities and to test new ideas . So, the relationship between the market information system and organizational responsiveness is stronger in firms pursuing an innovative strategy than in firms that are not pursuing an innovative strategy. 3. How does Google’s organizational strategy support its business strategy? Google let data for a project that is going on and also let its systems to be accessible by all its employees through the help of company with Intranet. Intranet is an internal or private network of an organization based on Internet technology and accessed over the Internet. Google is let this be accessible because, they feel they might be other employees that may have idea of the work or project going on in other department. 4. Which of Porter’s three generic strategies does Google appear to be using ? There are three basic classifications strategy by Porter, which are cost Leadership , Differentiation and Focus, which target either a broad or a narrow market segment. Porter’s Three Generic Strategies Google is using Differentiation Generic Strategic , Google try to differentiate its search engine style different from other search engines and also how the ad style are been advertise is also different. The use of innovative processes for business is a unique business model. Google mission which is â€Å"to organize the world’sinformation and make it universally accessible and useful† shows that Google targeted to broad  market scope. Google also made its interface simple and easy touse compare to its rivals. Which most of it rivals have recently copied from Google.Google kept on investing on its employees so they can capture the big market or world. 5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created. D’Aveni’s Hypercompetitive Framework Google’s strategy and the type of market disruption it has created using a dynamic environment perspective. Google positions for speed and surprise by constantly innovating by setting limitations on how long it will take to make changes to its products and services. Through its new products and services Google gave, which are AdSense ( AdSense is a strategy for web advertesing which has gain money to web site owner without unpaid account) and GoogleApps, etc. Its low cost marketing its shifts the rules of competition by finding new and better ways to serve its customers.Google as an organization never stopped seeking new knowledge through its innovative management strategic and also they ready at all time to invest in risky projects that have a high-return potential. Beside of that, Google facing with critical problem in security of information system and Google puts security in the infrastructure and focuses more on detective and corrective control.

Mark Twains Two Ways of Seeing a River Reading Quiz

Mark Twains Two Ways of Seeing a River Reading Quiz Two Ways of Seeing a River is an excerpt from the end of Chapter Nine of Mark Twains autobiographical work Life on the Mississippi, published in 1883. The memoir recounts his early days as a steamboat pilot on the Mississippi and then a trip down the river much later in life from St. Louis to New Orleans. Twains The Adventures of Huckleberry Finn (1884) is regarded as a masterpiece and was the first piece of American literature to tell the story in colloquial, everyday language. After reading the essay, take this short quiz, and then compare your responses with the answers at the bottom of the page. In the opening sentence of Two Ways of Seeing a River, Twain introduces a metaphor, comparing the Mississippi River to:(A) a snake(B) a language(C) something wet(D) a beautiful woman with a deadly disease(E) the devils highwayIn the first paragraph, Twain uses the technique of repeating key words to emphasize his main point. What is this repeated line?(A) The majestic river!(B) I had made a valuable acquisition.(C) I still keep in mind a wonderful sunset.(D) I had lost something.(E) All the grace, the beauty, the poetry.The detailed description that Twain provides in the first paragraph is recalled from whose point of view?(A) an experienced steamboat captain(B) a small child(C) a beautiful woman with a deadly disease(D) Huckleberry Finn(E) Mark Twain himself, when he was an inexperienced steamboat pilotIn the first paragraph, Twain describes the river as having a ruddy flush. Define the adjective ruddy.(A) crude, rough, unfinished condition(B) having a sturdy build or strong constit ution(C) inspiring pity or compassion(D) reddish, rosy(E) neat and orderly How are Twains comments on the sunset scene in the second paragraph different from his descriptions of it in the first paragraph?(A) The experienced pilot is now able to read the river rather than marvel at its beauty.(B) The older man has grown bored with life on the river and simply wants to return home.(C) The river looks strikingly different at sunset from the way it appears at dawn.(D) The river is suffering as a result of pollution and physical decay.(E) The older and wiser man perceives the true beauty of the river in ways that the younger man would probably make fun of.In paragraph two, Twain uses which figure of speech in the line concerning the rivers face?(A) mixed metaphor(B) oxymoron(C) personification(D) epiphora(E) euphemismIn the final paragraph, Twain raises questions in regard to the way that a doctor might examine the face of a beautiful woman. This passage is an example of what technique?(A) wandering away from the subject(B) drawing an analogy(C) making a transit ion to an entirely new topic(D) deliberate word-for-word repetition to achieve emphasis(E) anti-climax ANSWERS:1. B; 2. D; 3. E; 4. D; 5. A; 6. C; 7. B.

The Mystery of Andy Warhol essays

The Mystery of Andy Warhol essays Warhol was the black hole in space, the vortex that engulfed all, the still epicenter of the psychological storm. He found the key to the motor of the merry-go-round, as the kids on the outside spun faster and faster and, no longer able to hang on, flew off into space, stated movie star Ultraviolet about her dear friend Andy Warhol. That is clearly what Warhol was, a phenomenon in the world of art, an Einstein of his time, a true genius. Warhols prints may appear to be nothing more than pleasure to the eye with their bright colors and popular appeal; however, there is much more behind the plastic looking prints of Marilyn Monroe and Liz Taylor. These views against society point to Warhols troublesome childhood, which left an imprint on his heart causing him to despise the superficiality of the human race. Warhols childhood forever haunted him causing Warhol to express himself in his paintings. Although Warhol rarely mentioned anything relating to his childhood what little evidence now remains suggests a drab youth that was marred by hardship, illness, feelings of inferiority, and perhaps worst of all, a total lack of the glamour that meant so much to him in adult life (Bourdon 14). Andy Warhols difficult childhood was the catalyst for his ar tistic techniques and themes, which was the paint he used to portray the modern life as an empty, illogical existence. Andy Warhola was born on August 6, 1928 and was characterized by his mother as a wild baby but a very, very bright boy who talked early (Bourdon 14). There has been a great deal of confusion as to where Warhol was born mostly due to Warhols own attempts to erase his childhood from the public record. Warhol led interviewers to believe that he was born as early as 1929 or as late as 1933 (Bourdon 14). According to Warhols two older brothers as well as his birth certificate, Andy Warhol was born in Pittsburgh, Pe...

An Overview Of Volkswagen Group Automobile Industry Marketing Essay

An Overview Of Volkswagen Group Automobile Industry Marketing Essay The main aim from this project is to analyze manufacturing company in term of ratios analysis and common size analysis. We took Volkswagen Group as a manufacturing company and we try to know what are the line business, major competitors, and the goals of Volkswagen Group. Then we start to make common size analysis (vertical and horizontal analysis) for both income statement and balance sheet from year 2005 to 2009 to see the financial performance of the company over the time. Moreover we make ratios analysis to check the liquidity, solvency, profitability, efficiency, and cash flow of the Volkswagen Group.  Finally, the report is going to discuss the data that we found on common size analysis and ratios analysis. Also the report will include all the annual report from 2005 to 2009. Company profile a)  Ã‚  Ã‚  Ã‚  Ã‚   What is the company’s principal line of business and major competitors? Volkswagen Group majorly known as the VW group is a German originated automobile man ufacturing group that is ranked third largest in world as a motor vehicle manufacturer. The core business of the group includes developing vehicles and components for all marques and manufacturing complete vehicles for the Volkswagen Passenger Cars and Volkswagen Commercial Vehicles marques. The group has world-wide working of operations but its primary focus is Europe market. Major competitors of Volkswagen are Toyotta, General Motors, Ford and Hyundai. b)  Ã‚  Ã‚  Ã‚  Ã‚   On what day does the company’s fiscal year end? The company Fiscal year ends on Dec, 31st c)  Ã‚  Ã‚  Ã‚  Ã‚   What is the largest source of cash from financing activities? For the year ended Dec 31, 2009 it’s â€Å"Proceeds from issue of Bonds† d)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the largest use of cash from investing activities? For the year ended Dec 31, 2009 it’s â€Å"Disposal of Equity Investments† e)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the average income tax rate for the fiscal year reported? Income tax rate for 2005 is : 35.2%, 2006: 9.1%, 2007:37.0 %, 2008: 29.1%, 2009: 27.7%. The average tax rate is 27.62%. f)  Ã‚  Ã‚  Ã‚  Ã‚   What is the average issue (sale) price per share of common stock issued as of the end of the fiscal year reported? The average issue (sale) price per share à ¢Ã¢â‚¬Å¡Ã‚ ¬ 149.42 Company goals and achievements Descriptive information, Compare goals provided in annual reports with achievements in the following periods, seek for any possible predetermined standards and find out whether the company achieved them in the following periods. There are numerous objectives and goals set by the Management of Volkswagen with the motive of enabling the company to expand the scope of its business and generate sustainable success by focusing on its customers and environment. As part of business operations management, the Board has focused on introducing measures to improve cost structures through process optimization overall a nd modular strategy implementation. The implementation of these goals can be seen through the financial performance of Volkswagen where in terms of sales, the related costs are kept in controlled and balanced trend with no irregular hikes. Volkswagen goal of servicing its customers with most innovative and fascinating vehicles is met with its ability to generate increased world-wide sales and improved cost position. In 2007, the company earned a sales record of 6.2 million vehicles.

Write about the role of a social worker in corrections Research Paper

Write about the role of a social worker in corrections - Research Paper Example Similarly, probation or parole officers from social workers are better equipped to deal with correctional population. The services of social workers are essential not only in corrections but also in the rehabilitation of released prisoners. Consequently, there is a great demand for trained social workers â€Å"who have knowledge, skills, values, and motivation to work with correctional clients† (Correctional counselors: roles, work environments, conflicts, and challenges, n.d). As part of their correctional roles, social workers need to interact with the family members, community, staff in the correctional facilities, and other social service agencies for the well-being of their clients. Social workers in corrections play a number of roles including counselors, mediators, psychologists, coordinators, advocates, evaluators, and persuaders. Besides, they need to quip themselves with the specialized knowledge and specific skills required for a correctional social worker. However, there is a shortage of correctional social workers in the judicial system of many nations due to their increased demand. This paper seeks to explore the different roles and interventions undertaken by social workers in various correctional settings. It is worthwhile to understand the meaning and depth of correction with regard to social work practice. Kumar and Devasia (2009, p. 229), in this regard, view correction as part of social control-â€Å"a social process by which modern society deals with officially identified lawbreakers.† The ultimate aim of correction is to identify and prevent delinquent or criminal behavior of the offending population. Correction by social workers is possible in the case of all types of offenders. However, offenders who are placed on probation and parole are more likely to benefit from correctional social work. Social workers who

Fire Control Project Overview Essay Example | Topics and Well Written Essays - 2750 words

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Should companies lease or buy computer equipment today What kinds of Assignment

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Business strategy Essay Example | Topics and Well Written Essays - 750 words - 2

Business strategy - Essay Example Initially, Microsoft used a functional structure in which the workforce would be categorized into departments that suit individual professional specialization. As the company grew, the functional structure could no longer apply. In the current divisional structure, the company has diverse departments with each unit tasked with handling specific lines of operations. Corporate culture includes the shared beliefs, ideas, values, traditions and behavior patterns that give an entity a unique identity. Microsoft Corporation was founded on values and principles held dearly by its pioneer, Bill Gates. Gates believed that starting up a computer company that would enlighten the world and avail technology to everyone was a noble idea. Currently, the company subscribes to market culture in which immense focus is placed on customers. The company seeks to efficiently and diligently carry out its tasks to meet the demands of its global customer base (King and Lawley, 98). One of the major reasons Microsoft has grown steadily in the information technology industry is the marketing strategies it has employed over the years. The company has utilized platforms such as the internet, retail outlets and other resellers to meet the targeted global market. Microsoft also has a highly experienced legal team; an aspect that has worked to its advantage. For example, the Enterprise Agreement Direct Advisors (EDA) is one of those that have significantly improved Microsoft’s marketing outcomes. Consequently, the stable financial situation at Microsoft is the cornerstone of its developmental process. Recently, the company announced revenue of over USD26 billion. There are periods when these figures shoot up to USD70 billion. It also prioritizes on its investments, and this has rightfully earned the company huge revenues. The nature of competition evident in the IT industry requires constant research and

Assignment three Example | Topics and Well Written Essays - 250 words

Three - Assignment Example at all the land transactions that were to be made in the west area of the Appalachian crest would be handled by the British government and not the American colonists as it was the case. This brought about an infuriation from the colonists as well as the entrepreneurs and they started opposing the British policy makers whom they had embraced once and it also contributed to the revolution (McConville 116). In addition, the British policy makers increased the payment of import taxes through an increase in the Townshed duties. Many Americans complained of the unfairness of this and criticized the move. They made their complaints openly in published letters and even open articles which angered the British and made them send troops to America to control the situation and try to calm people down. This led to an increase in political fervor, massacres in Boston as well as caused the beginning of the American Revolution through the violent actions as they revenged the attack by the British troops (Nash

Should companies lease or buy computer equipment today What kinds of Assignment

Should companies lease or buy computer equipment today What kinds of questions should companies ask themselves when making a de - Assignment Example As the need for accessibility and a wider geographical coverage has been inevitable, it is necessary that there are means of enabling the department attain this requirement. Sales cars are the best ways of ensuring that the organization’s dedicated salesmen or women are able to promptly and appropriately respond to individual customer needs. Since public means is a relatively cheaper but expensive for competition of the organization, there is a practice in the industry that has seen major organizations acquire their own fleet for the purposes of overcoming the challenges of public transport. Apart from affording the salesmen and women the luxury of being flexible and comfortable while performing their duty to the organization, cars owned by the organization are also the best means of ensuring that coordination and monitoring is enhanced in the department. For instance, a good fleet should provide means of tracking locations of different customers across the identified geograph ical segments. In this way, mapping out the target market will be possible and hence easy scheduling and management of issues like delivery and rapid response. On the other hand, the sales department and the organization is able to benefit from the fleet management capabilities provided and therefore hold each sales team accountable. A price cap of $20,000 for each unit has been established for this program. To enable the organization make the most appropriate purchase as per the requirements of the sales staff, several cars will be compared under specified criteria. The remainder of this document contains the following sections: . The Criteria Used to evaluate the sales cars . Car Evaluation . Final Recommendation The Criteria Used To Evaluate the Sales Cars The purpose of this section is to state the requisite specifications that each car should meet as required by majority of sales staff. By identifying the requirements for the ideal car, it will be easy to guide the proposed pur chase program to the most suitable and viable option in the list of the available car choices in the market. The criteria are: Financial viability The number of doors Originality of the car Fuel economy Warranty period Additional benefits Financial viability The chosen car for the sales team must not exceed the sum of $20,000 in total costs of purchase. This implies that regardless of the other requirements that might be fulfilled by other cars, the cost of purchase according to the budget is not to be surpassed. The Number of Doors All the car units need to have four doors. Flexibility of the sales staff is very important in having access to their chosen means of transport. It is also obvious that the number of doors has a direct bearing on the seat capacity and even the storage space in the car. Since the organization is looking to maximize on the available fleet due to limited resources, this criteria is therefore essential for the purposes of the mentioned objective apart from o ther reasons. Boot space is also important for sales staff for delivery purposes. Originality of the Car The vehicles to be purchased must be American-made due to the clientele requirements. The country of manufacture is

Assignment three Example | Topics and Well Written Essays - 250 words

Three - Assignment Example at all the land transactions that were to be made in the west area of the Appalachian crest would be handled by the British government and not the American colonists as it was the case. This brought about an infuriation from the colonists as well as the entrepreneurs and they started opposing the British policy makers whom they had embraced once and it also contributed to the revolution (McConville 116). In addition, the British policy makers increased the payment of import taxes through an increase in the Townshed duties. Many Americans complained of the unfairness of this and criticized the move. They made their complaints openly in published letters and even open articles which angered the British and made them send troops to America to control the situation and try to calm people down. This led to an increase in political fervor, massacres in Boston as well as caused the beginning of the American Revolution through the violent actions as they revenged the attack by the British troops (Nash

Effective Administration Essay Example for Free

Effective Administration Essay Outline the ways in which the Director of Administration and Corporate services and her team can ensure they provides an effective administration service to achieve Accent’s ‘commitment to excellence.’ For the existence and survival of any business it is pertinent to have visions, set objectives and create strategies to achieve these objectives. Because business objectives are long term and in continuum, a machinery is required to design and implement these plans, this is known as administration. Mullins (2007:414 ) defines administration as† a key part of management process that is responsible for the design and implementation of systems and procedures instigated by management to help meet stated objectives†. Structure of the Business (ACCENT HOTEL GROUP) The business runs a chain of seven hotels in major cities and airports. These hotels include 3 and 4 star hotels. It has 8 directors on its board and Daniel Rycaart the founder also as the CEO. Each hotel runs a semi-autonomous strategic business unit and is headed by a General Manager. All the SBUs report directly to CEO. The units headed by the directors: -Administration and corporate service (includes IT) -Finance -Hospitality and hotel services -Human Resources -Legal Service (company Secretary) -Operations and conferences -Risk Management -Sales and Marketing The hotels together offer accommodation to about 800 guests and employ about 800 staff. As part of its commitment to excellence and the provision of a quality experience for all guests, the hotels offers service which include: -Conference suites for day delegates and function rooms for wedding receptions and parties -Evening entertainment in the bar -Indoor heated swimming pool -Leisure centre (gym, sauna, spas, etc for residents and members) -Outdoor terrace -Two bars (one of which offer 24 hour bar meals) -Two restaurants with top chefs (a la carte and self service buffet style) Due to the CEO Vision and business strategy, aiming to achieve ‘100% occupancy all year round was achieved by 40% increase in gross profits in the last four years, due to the group’s ‘commitment to excellence, ‘which has been underpinned by a number of strategic initiatives, stated below; Culture The Group’s culture has ‘changed’ with the introduction of a new management philosophy which sees everyone’s contribution (not just those managing the hotels) as key to its success. This more ‘inclusive’ culture gave all staff an opportunity to input into the Group’s critical success factors and key performance indicators (KPIs). These include: Commitment to excellence via quality, standards of performance and customer service Terms and conditions of employment Outsourcing and in-house services Health, safety and hygiene Occupancy Sales and marketing Ensuring that KPI were written into their business and operational plans and objectives were set and met accordingly would ensure that the organizations visions and strategies were communicated and understood from top to bottom through the organization. Learning and Development The Group’s commitment to being a ‘learning organisation’ and maintaining the status of an ‘Investor in People’ included the setting up of a new Learning  and Development Unit. A learning organisation as defined by Peter Senge (1990) are organisations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to see the whole together. The organisation’s commitment to being a learning organisation will ensure that the learning and development needs of the employees were in line with the business objectives of the organization. Performance Management A report, commissioned by Daniel, identified a number of inconsistencies with the outdated performance appraisal system, including the fact that reviews weren’t taking place at regular intervals, individual objectives weren’t linked to strategic, business and operational plans and some employees (including waiters, porters, chamber personnel and seasonal and casual staff) were not as adept at identifying their own learning and development needs. Performance management entails planning. Organizational overall performance depends on achieving outcomes identified by the planning process. Commitment to Excellence Daniel’s vision ‘commitment to excellence’ is the flagship behind the group’s success. However, with the new culture of ‘team work’ and ‘openness’, Daniel is striving to improve on the already successful ‘quality culture’. Daniels has asked for suggestions and ideas from both managers and staff on how service quality and performance could be improved. By linking the results of the internal feedback to performance management and identification of learning needs will further improve the successful quality culture through continuous improvement. Standard Operating Procedures In January 2005, a new set of Standard Operating Procedures (SOPs) were introduced to support the new culture, specific operational activities and good planning and control within the Group. The SOPs developed included: _ administrative management _ corporate governance _ customer satisfaction _ knowledge management _ outsourcing Daniel’s vision of ‘a commitment to excellence and the provision of a quality experience for all guests’ could be achieved through effective administration, this could be provided through the provision of systems, procedures, services and resources to support the business. This effectively will be determined on how effective the administrative management system in place is. â€Å"Administrative management can be defined as the effective and efficient management of the administration function and associated processes that support the organization in the achievement of its day-to-day business activities, objectives and strategies†. (Study Guide, p.49) Fayol’s theory on five function of management can also be used by the group in its strive to achieve its visions: 1. Forecasting and planning: This is analysing the future and drawing a course of action to achieve set goals and objectives. Developing administrative objectives and goals, keeping abreast with new development in external environment, determine human resource requirement for the functions and developing administrative budget. 2. Organising: It is the management function of ensuring that all roles and responsibilities are clearly defined. All skill level and training requirements are adequately in place. 3. Directing: This as an administrative function entails commanding to ensure that organizations’ tasks are carried out efficiently and effectively. 4. Coordinating: This is a very important part of management, it entails that all the resources of the organization are aligned to ensure that input, processing and output functions are supported. It is very important to ensure effectiveness and efficiency. 5. Controlling: Control is an integral part of planning process and involve measuring and correcting the performance of organizational objectives and plans, to ensure that they are implemented efficiently and effectively, within set timescales and  allocated resources (Fayol (1916) cited in study, p151). In conclusion, the onus is on the director of administration and corporate services to ensure achievement of the group’s success in its commitment to excellence through cohesiveness, planning, control and coordination of organization activities through effective management skills and administrative management. PART B In order to achieve ‘commitment to excellence’ and continually improve their business practices and services, organizations must put in place sound business strategies that must be flexible in nature so as to be compatible with the challenges and dictates of the business environment. This forces within the environment in which businesses operate have created the need for organisations to be effective and efficient in their resource allocation and administrative measures, thus; the quest for business excellence. Continuous improvement is an ongoing effort to improve products, services or processes. These efforts can seek â€Å"incremental† improvement over time or â€Å"breakthrough† improvement all at once. Continuous Improvement is a strategic approach to driving a cost competitive method for meeting or exceeding customer expectations. Regardless of customer needs, competition, or business challenges, a well executed continuous improvement program can ensure the success of any organization Different models can be used to illustrate and evaluate how organizations can achieve commitment to excellence and continually improve their business practices and services. Some of the widely used tools are identified below: Peters’ and Waterman’s Eight Attributes of Excellence Peters and Waterman in their submission in 1982 looked at some of the best-managed companies in the United States and found that they had a lot of things in common. They compiled a list of eight qualities that they believed to be present in the companies. Although not all eight were present in every company, these qualities regularly stood out. †¢A Bias for Action: Company gets things done; increases knowledge, interest, and commitments. †¢Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. †¢Autonomy and Entrepreneurship: Encourage risk taking and innovation. †¢Productivity Through People: Everyone is respectful and enthusiastic towards each other. This creates an atmosphere that enables good work. †¢Hands-on, Value-Driven: Company philosophy and values are discussed openly. Leaders in the organization are also positive role models. †¢Stick to the Knitting: Company focuses on doing what it does best. †¢Simple Form, Lean Staff: Authority is shared as much as possible between the employees. †¢Simultaneous Loose-Tight Properties: Good planning and controlling that still allows for worker autonomy and a less rigid atmosphere. Source: Kreitner (1992) However, organisations should be weary to consider these principles during strategy formulation as against the view that they are solutions to business problems EFQM Business Excellence Model This model was developed in 1992 by the European Foundation for Quality Management. . According to this body; Organisations can proactively identify areas of strengths and weakness which is allowed through a process of self development and in order to sustain this improvement planning and evaluation has to be continuous. The model focuses on the key elements that sustain business excellence, five of which are enablers (what the organisation does) and four of which are results (what an organisation achieves). The model gives equal emphasis to enablers and result. The five enablers are: Leadership People Policy and strategy Partnership and resources Processes. The four areas focusing on results are: People Customers Society Key performance Source:http://www.ims-productivity.com/page.cfm/content/EFQM-Business-Excellence-Model/ Plan-Do-Check-Act (PDCA) cycle Another tools for continuous improvement is the PDCA cycle. This cycle is a four-step quality mode which aims at achieving continuous improvement by identifying opportunities for change and planning for them, followed by actual implementation, monitoring and re-evaluation. This model is also known as Deming Cycle: †¢Plan: This entails identifying an opportunity and planning for change. †¢Do: This involves implementing the change on a small scale. †¢Check: This requires the use data to analyze the results of the change and determine the impact and effect it has had and whether it made a difference. †¢Act: This entails determining if the change was successful, and if yes, it is implemented on a wider scale and continuously assessment of results. However, if the change did not work, the cycle will begin. Six Sigma Another model that can be used in the evaluation of how businesses can achieve continuous improvement is the Six Sigma Model. This model or technique sees tasks as processes that can be defined, measured, analyzed, improved and controlled. All tasks will have inputs and produce outputs. By controlling the inputs, the outputs would have been effectively controlled. This process or model of continuous improvement emphasizes prevention of errors or variation in quality and standards over detection of them. It drives customer satisfaction and achievement of objectives by minimizing variation in quality and waste, with a view of earning competitive advantage. In conclusion, a review of the models above shows that they are all focused on the efforts to improve products, services and or processes with the aim reducing variations and waste. There is an emphasis on inputs, processes and outputs as well as continuous planning and re-evaluation. The Continuous Improvement Model allows organizations to make incremental change to existing processes, adopt new ways to improve and measure productivity and control, discontinue activity that adds no value and increase emphasis and  focus on the organization’s mission and objectives. Getting a continuous improvement environment institutionalized takes Executive Level support. A collaborative team approach inspires workers to make the extra effort and strive to do what is beneficial for the company and in line with management objectives. Management and administrators work with employees to implement change and ensure standards are in place and controls are functioning to optimize productivity while managing cost. REFERENCES David, B. and John, D. (1999) Understanding Learning At work. Routledge. Kreitner, R. (1992). Management. 5th Edition. Geneva: Houghton Mifflin. McLean, J.E. (2005). Contemporary issues In Administration And Management, International Study Guide. MDP (UK) Ltd. http://asq.org/learn-about-quality/continuous-improvement/overview/overview.html http://www.ims-productivity.com/page.cfm/content/EFQM-Business-Excellence-Model/ Senge, P (1992). The Fifth Discipline: The Art and Practice of the Learning Organization. Century Business

Ikeas Entry Strategy In Russia Marketing Essay

Ikeas Entry Strategy In Russia Marketing Essay Globalisation is the growing trend towards worldwide markets in products,capital and labour,unrestricted by barriers.Globalisation is not a new process but it has accerelated in recent years with the rapid growth of multnational companies and expansion of free international trade with the key feature of Globalisation that have an impact on business strategy are; Increased international trade as barriers to trade are reduced. Growth of multanational businesses in all countries as there is greater freedom for capital to be invested from one country to another. Freer movement of workers between countries. Direct investment is when a business entering a foreign based assembly or manufacturing facilities.Globalisation is having a great impact on the marketing strategies adopted by businesses that trade internationally. One features of globolisation is that national and regional difference in tastes,culture,fashion and wants are becoming less obvious. According to some analysists (e.g Levitt) The world is becoming more standardised in the goods and services that it is demanding. If this is true, then the opportunies for companies to use technology to gain massive economies of scale by selling the same product across the globe are huge. Other writers ( e.g Donglas and Wind ) suggest that substantial differences still exist in consumer needs in different countries` markets.Standardisation is only one option for entering these markets and this will sometimes fail.The alternative is for businesses to adapt a global marketing mix to local needs and conditions this is called localisation. Product adaption involves changing the product to meet local conditions or wants. For example, finish cell phone maker Nokia customises its cell phones for every major market. Developers build in rudimentary voice recognization for Asia where key boards are a problem and raise the ring volume, so phones can be heard on crowded Asian streets. Nokia is also making a major push to create full featured but rugged and low cost phones that meet the needs of affluent consumers in large developing countries such as India,China etc. Product standardisation: The term `standardisation` indicates the presence ot certain desirable qualities like utility durability, safety and desirable features like design, weight, colour in a product. Standardisation refers to the process of setting standards for a commodity on the basis of its desire qualities. Standardized global marketing refers to an international marketing strategy for using basically tha same marketing strategy and mix in all the company`s international markets. IKEA is the Swedish home furnishing company having more than 200 stores in 32 countries selling a range of some 10,000 articles and having more than 84,000 employees within IKEA group. IKEA as a multinational company entering Russia with strategy based on adaptation and on standardisation. A strategy based on adaptation to meet local condition or wants in foreign market(Russia). This strategy is adopted to the larger extent as it is supported by the following evidences from case study. IKEA has an impression that few companies in Russia focused on solving the needs of the many people by offering attractive products at reasonable prices. It enters the market knowing exactly that there is a gap market demand left therefore decided to think global but act local. Entry strategy was based on the view that there is a need to live and learn about the new market before setting the strategies. Within IKEA, setting up a new bussiness was described as very little theory and very much practice. IKEA`s entry strategy based on taking stock of the existing situation. The mostly used technique is called SWOT analysis ,i.e strengths,weaknesses,opportunities and threats. IKEA identifies the key needs and wants of Russian, for example low level of education and lack of experienced management staff and takes the task to train and prepare the local people who will be ready to lead further expansion process. As a manager has commented about his management group My main task is really to make this group more Russian and export people for the upcoming expansion IKEA practesed home visits to customers inorder to talk to people see how they live and used their homes and to identify potential needs and wants not fully realised by customers themselves. Understanding local family conditions and furnishing traditions them provided as a basis for an effective introduction and marketing of the IKEA concept. A store manager pointed out that the main priority in Russia is the normal living costs and then comes the car and TV and afterwards may be a trip abroad. One example of how IKEA has considered the local preferences is in developing the room settings to refect local conditions in terms of apartment sizes and local traditionals of furnishing. It should also be possible to mix Mix and match the range with the Russian home. IKEA`s entry strategy for Russian based on standardization, the market concept holds that marketing program will be more effective if tailered to the unique needs of each targeted customer group. Consumers in different countries still have widely varied culture backgrounds.They differ significantly in their needs wants spending powers, product preferences and shopping patterns, because these differences are hard to change, IKEA adapt their products prices, channels and promotions to fit consumers desires in Russia. IKEA decided to apply adapted Global marketing strategy for adjusting the marketing strategy and mix elements to each international target market bearing more costs but hoping for a larger market share and return. Standardised marketing strategy for using basically the same marketing strategy and mix all the company internationally markets. IKEA`s basic strategy neither to adjust the style of the products of the local,needs nor follow the competitors`s product development was central preserving the IKEA concept and image the range is supposed to be ,IKEA unique and typical IKEA All range of product are divided into four major categories or styles, scandinavian country, modern and young Swede,which are clearly distingushed in all businesses areas across the store. One of the reasons why IKEA was successful with its standard product ranges in Russia was the fact that several of these IKEA ranges emphasise the morden style,which is very different from the traditional Russian style but is attractive and new for the Russian customers since it symbolises change. However, IKEA`s entry strategy on adaptation and standardisation was limited ,that the store played an additional role by becoming the training site for new employees. Since IKEA was totally new to many Russian customers to bring people as much as possible in the store in order to learn about IKEA becomes an additional task. IKEA is trying to strike the balance between adaptation and standardisation in the Russian market. IKEA introduces more or less the same product range in all new countries irrispective of what is considered popular by local customers. In Russia IKEA`s Scandinavian furniture design in some contract to the historically preferred dark wood, massive, lacquered, expensive furniture. In order to support this strategy IKEA most often identifies the potential needs that are similar across markets. 3. IKEA`S MARKET BEHAVIOR IN RUSSIA Selling in foregn market was once too risky and expensive for most firms, so only large businesses growing too large for their national markets are used to commit to this form of marketing. Improved communication, better transport links and free International trade. For many firms International marketing is now an opportunity to profitably exapand their sale indeed, for some firms it is no longer an option to remain based in just one country. Consumer make many buying decision everyday and the buying decision is the focal point of their market`s effort. Most large companies reseach consumers buying desicions in great details to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy and why they buy. Market behavior depends on the factors that affect consumers behaviour. Culture is the set of basic values, perceptions, wants and behaviors learned by member of society from family and other important institutions. Failure to adjust to these differences can result in effective marketing or embarrasing mistakes. Company are always trying to sport culture shifts in order to discover new products that might be wanted. Cultural factors exert a broad and deep influence on consumer bahaviour. The marketer needs to understand the role played by the buyyer`s culture, sub culture and social class. IKEA company in Russia enters by recreating its company culture from scratch. In Moscow that included the replication of the store design and layout in accordance with the latest version in the existing store and extensive cultural education that was carried out by the team of experienced IKEA people. Another IKEA approach was to create needs that could be satsfied within the range and to inspire customers with numerous new solutions based on existing range. The theme Living with small spaces was one such solution used in Russia. Consumers` behavior also is influenced by social factors, such as consumer`s small groups, family and social roles and status. Marketers try to identify the reference groups of their target markets. Reference group expose a person to new behaviors and life styles, influence a persons attitudes and self concept and create pressures to confirm that may affect the person`s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to other whom the buyer respects. Personal factor also influnce market behavior of the market. A buyer`s decision also are influenced by personal characteristics such as buyer`s age and life cycle stage, occupation ,economic situation, life style, personality and self concept. People change goods and services they buy over their lifetimes, taste in food, clothes, furniture and recreation are often age related. Buying is also shaped by the stage of the family life cycle the stages through which family might pass as they mature over time. Marketer also define their target and develope oppropiate products and marketing plans for each stage. IKEA`s market behavior in Russia has been different due to the fact that Russia ia an emerging market that has advanced. Since IKEA was totally new many Russian customers to bring people as much as possible in the store in order to learn about IKEA and get a positive attitude was a main goal from the very begining. IKEA put a strong emphasis on making the Russian customers feel welcome and important in the store which was very unusual for Russian stores at the time. The way the range was presented and the opportunity to touch and test everything in the store also made the products much more desirable to the Moscow customers. This was new and unusual retail approach. Another respect that IKEA company used, it considered the local preferences in developing the room setting to reflect local conditions in terms of apartment sizes and local traditions of furnishing. Also building an image of low price brand that guaranteed attractive and morden products of good quality. IKEA was completely to the journalists and introduced them to the IKEA way and values by organising press trips to Almhult in Sweden to learn how the range is created. The result was that the press coverage of IKEA in Russia become much more positive. IKEA operations in Russia was the fact that IKEA was the only company that stayed in Russia after the currency devaluation and subsoquent collapse in August 1998 when almost all the foreign companies left the country,that created an immediate effect of trust an willingness to cooperate with IKEA on the part of the major Russian politicians By concluding the IKEA marketing behaviour in Russia has been different in reapects of Russian culture, social factors, personal factors, economic situation and psychological factors. 4. IKEA`S VISION ,ITS MARKETING STRATEGY AND INFLUENCE IN RUSSIA Business vision is the statement of what the organisation would like to achieve or accomplish in the long term. Basically a vision statement is what the organisation wants to become (future) e.g Nokia-our vision is a world where every one is connected ,Minnesota Health Department(USA) the vision is to keep all residents healthy, McDonald`s Reustarants-Mc Donalds has a vision where the world buys more McDolnalds than any other fast food. A brand is the name sign ,symbol design or combination of all used to distinguish the product of one firm from others. A brand is the means by which the firm identifies itself with customers e.g ITC for Indian Tobacco Company, family names such as Tata steel, IBM Computers etc. Positive brand equity derives from customer feelings about and connections with a brand. Consumers sometimes bond very closely with specific brands.For example one Michigan couple had such a passion for Black Decker`s Dewalt power tool brand that they designed their entire wedding around it. Building a strong brands posses challenging decisions to the marketer. Major brand strategy desicions involve brand positioning, brand name selection, brand sponsorship and brand development. Managing brands companies manage their brand careful. First the brand positioning must be continously communicated to tha consumers. Major brand marketers spend huge amounts on advertising to create brand awareness and to build preference and loyalty. Such advertising compagns can help to create name recognition, brand knowledge and may be even some brand preference. However the fact is that brands are not maintaned by advertising but by the brand experience. To day consumers come to know a brand through a wide range of contacts and touch points.These include advertising but also personal experience with the brand, word of mouth, company web, pages and many others. IKEA can be regarded as a global brand because IKEA is a leading home furnishing company with more than 200 stores in 32 countries, sellimg a range of some 10,000 articles and having more than 84,000 employees within the IKEA group. IKEA marketing strategy in Russia influenced/contribute to the company`s brand vision by focusing on solving the needs of the many people by offering attractive products at reasonable price. IKEA enters Russia by recreating its company culture from scratch. In Moscow that included the replication of the store design and layout in accordance with the latest version of the existing store and an extensive culture education that was carried out by the team of experinced IKEA people. Marketing communications become an important means to create tha right image of IKEA .The ways to communicate the image through the out door products, image ads in the glossy magazines, TV, buzz network or word of mouth. Internal organisation processes also supported the positioning strategy. Common activities carried on a regular basis were informal and formal discussions at the store level where co-workers from once or several store depertments take part.The discussions covered different costomer issues the best ways to present the range to the customers. Market data and experience were also transfered and shared within and between different depertments and units at the company. By conluding the marketing strategy in Russia contribute to the company`s brand vision by focusing on solving the needs of the many people by offering eye-catching-product,communications,Internal organisations and positioning strategy 6. IKEASS OPPORTUNITIES TO ACHIEVE LONG TERM SUCCESS, MAIN CHALLENGES AND MEASURES IN RUSSIAN MARKET Identifying successfull business opportunities is one of the most important stages in being an effective company. Many compnaies say they want to work for themselves butthey do not make the leap to success because they have not been able to identify a market need that will offer sufficient demand for their product to allow thebusiness to become profitable. International business operate more than one country, these are often called multinational companies. Multi national companies are business organistaions that have their headquaters in one country, but with operating branches in other countries. IKEASS opportunities to achieve long term success in the Russian market was that the IKEAS owner saw Russia as a long term investment also enables the management to supply a long term view that may become a competitive advantages in the yearto come. IKEA was successfull with its standard product range which was the fact that several of these IKEA ranges emphasizes the modern style which is very different from traditional Russian style but is attractive and new for the Russian customers since its symbolise changes. Marketing communication became an importnat means to create the right image of IKEA in Russia. Government authorities and officials of different ranks were also critical stakeholders group. Their goodwill and support was crucial for IKEA expansion in Russia. However IKEA has faced some challeneges in Russia such as: Lack of experienced local workers, Totally new to many Russian customers, High customs fees , neccessity to purchase more from the local producers, difficult in finding and developing suppliers in Russia, Low buying power of Russin customers. Russian customers low price wasvery strongly related to unattractive products of poor quality and one of the challenges has been to overcome this and explain how it is possible to offergood products at low prices. Measures taken by IKEA to overcome the challenge were: providing training programs to local workers, improving market communications, adapting the local Russian culture, common activities carried out on a regular basis were formal and informal disccussion at there levels were co-workers from one or several departments take part.

Living in George Orwells 1984-Today Essay example -- George Orwell 19

Living in George Orwell's 1984-Today George Orwell's horrendous yet prophetic vision of the future in his novel, 1984 has come and gone. In this nightmarish novel, Oceania, where the story takes place, is the perfect depiction of "Negative Utopia" in which the government is in total control of their citizens. They control every aspect of their life. From the smallest things as the clothes their citizen wore on a daily basis to the person they were allowed to marry to their thoughts. Freedom of choice and thought was unquestionable and was not allowed and anything or anyone that went against this principle or resisted oppression was completely suppressed themselves. Now, under our current government there are a lot of similarities between the haunting novel of the "Negative Utopia" which George Orwell portrays in 1984 and ours. Many tactics which were used in 1984 by the Party and which are being used today in American by our current government are psychological manipulation of people, physical torture and the shaping o f human thought through language. In reality, democracy or true democracy has never existed in the United States of America. If we look back in time and read the creation of this nation in our history books, our founding fathers were the better off people during their time when talking about money. They were the only few that met the profile, which they created, that allowed a person to run for office; in essence, you had to be a white adult male (at least giving the fact that the youngest "freedom fighter" was 26 years of age) and owned your land (which meant wealth in that era). If the United States was truly established as a democracy, why did only a few white male who were the powerful ones during that... ...t and radio host in Austin, Texas. Barnes, Fred. "A War without Heroes? Only if you're Reading the Mainstream Media." Weekly Standard. 26 December 2005: Volume 011, Issue 15(1) http://www.weeklystandard.com/Content/Public/Articles/000/000/006/496eeymx.asp">http://www.weeklystandard.com/Content/Public/Articles/000/000/006/496eeymx.asp "Pat Tillman." Wikipedia: The Free Encyclopedia. 20:56, 5 May 2006 http://en.wikipedia.org/wiki/Pat_Tillman">http://en.wikipedia.org/wiki/Pat_Tillman Nichols, John. The "Plane Crash" of Senator Wellstone. 2002. 8 May 2006. http://www.oilempire.us/wellstone.html">http://www.oilempire.us/wellstone.html Guantà ¡namo: Lives torn apart - The impact of indefinite detention on detainees and their families. 2006. 8 May 2006. http://web.amnesty.org/library/Index/ENGAMR510072006">http://web.amnesty.org/library/Index/ENGAMR510072006

Michèle Roberts’s The Looking Glass Essay -- Michele Roberts Looking G

Michà ¨le Roberts’s The Looking Glass The understanding of history as a linear and unproblematic narrative, dominated by kings and queens, warriors and heroes, has long been denied by women writers. As Linda Anderson argues, these events ‘take on a different meaning, a different configuration when we begin to see through them – in both senses – to women’s concealed existence in the private sphere of family and home’ (Anderson, p.130). Women have little place in traditional linear history and have come to deny its authority and question its dominance. Frieda Johles Forman, in her introduction to a 1989 collection of essays on women’s temporality, argues that women suffer from a lack of history, an unrecorded past, and that this ‘absence strikes at odd, unsuspecting moments’ (Forman, p.8). But this absence of history is changing, as women begin to write their own stories and their own conceptions of the past. Women’s time and the political implications for femini sm of feminist historiography have spawned a wealth of writing in recent years. Even in the academic world of history, reliance upon major events as the narrative of history has been undermined by the possibility of a narrative of everyday lives, of everyday events and occurrences.1 However, this re-recording and re-making of history is fraught with danger, as Anderson warns: The ‘reclaiming of history’, the discovery of how our foremothers preceded and even anticipated us, can help to assure us that, despite the evidence, we do in fact exist in the world; yet if we ignore how that existence is textually mediated we end up simply reconstituting ‘reality’ as it is. (p.134) Anderson argues that, despite the development of a critique of history’s claim to objectivity a... ... and Sowton, Caoran, eds., Taking Our Time: Feminist Perspectives on Temporality (Oxford: Pergamon, 1989) Heath, Stephen, Flaubert: Madame Bovary (Cambridge: Cambridge University Press, 1992) Irigaray, Luce, Sexes and Genealogies, trans. Gill, Gillian C. (New York: Cornell University Press, 1993) Michaud, Guy, Mallarmà ©, trans. Collins, Marie and Humez, Bertha (London: Peter Owen, 1966) Millan, Gordon, Mallarmà ©: A Throw of the Dice (London: Secker and Warburg, 1994) Oliver, Hermia, Flaubert and an English Governess (Oxford: Clarendon, 1980) Pearson, Roger, Unfolding Mallarmà ©: The Development of a Poetic Art (Oxford: Clarendon, 1996) Roberts, Michà ¨le, The Looking Glass (London: Little Brown, 2000) Spencer, Philip, Flaubert: A Biography (London: Faber and Faber, 1951) Steegmuller, Francis, Flaubert and Madame Bovary (London: Constable, 1993.

The Change in Relations between the U.S.A

One of the factors that caused the relationship between the USSR and the USA to change was the fact that the USA were Capitalists and the USSR ere Communists. This meant that they supported and believed different things. America wanted people to live a free life – earn as much money as they want, allow the public to vote freely for the Government they want – where as Stalin did not agree and thought that everyone should earn the same amount of money and that the public were only allowed to choose Communists for the Government.This put a big strain on their relationship because it meant that both sides wanted different things to happen in the world and it meant that they couldn't agree on the same things. Another factor which caused the frosty relationship between the two powers, was the Berlin Blockade which Stalin thought would make him more in control of the Eastern/ Soviet part of Berlin. Stalin feared that the Western allies were planning the permanent division of G ermany.The Western allies also began to develop a new policy such as new currency and a new German assembly which would develop a new constitution, which Stalin did not like. Stalin thought that by Blockading his part of Berlin, it would keep the Eastern part of Berlin separate and protected from the Western and that it would make him look more powerful. A third factor which caused the relationship to significantly change was the Truman Doctrine.The Truman Doctrine was a promise which President Truman had made to help any country which were threatened by Communism, by sending troops or economic resources such as money or military equipment. Truman feared that the Soviet Union would spread Communism so he thought that by making a promise, it would prevent Communism from spreading anywhere in the world. This could have put a strain on the USA and USSR's relationship as Stalin could have felt as if he was being threatened by the USA.The factor which is most important, significant and w as the causation for the relationship to change, was the fact that the USA were Capitalist and the Soviet Union were Communist. This is the most important factor because if it wasn't for both the USA and USSR to have different beliefs, then the Berlin Blockade and the Truman Doctrine may not have existed in the first place. It may also mean that there may not have been a historical event – such as the Cold War – if Capitalism and Communism did not exist. The Change in Relations between the U. S. A. and the USSR: 1943-1956 By sorayha98